Facebook and Instagram ads for a junk removal company
Google catches the person who already decided to hire a hauler. Meta creates the decision. That matters more here than in most trades, because a packed garage is a problem people live with for years and never once search for.
The creative that works is almost embarrassingly simple: fifteen seconds of a garage going from wall-to-wall clutter to bare concrete, shot vertically on a phone. Before and after beats any produced ad in this trade. Second best is a single item leaving the house, a hot tub over a fence or a piano down a stairwell.
Budget starts at $15 to $30 a day, and leads run $8 to $30 depending on the offer and the market. They close lower than search leads because the person was not shopping. The mistake is boosting posts and calling it advertising, since boosted posts optimize for engagement rather than for people who will book a haul. Two weeks in, working means a lead campaign with a cost per lead you can name and a retargeting audience finally large enough to use.