Google Ads management for a junk removal company
Search is where the deadline customers are. A closing Friday, a move-out inspection Monday, a landlord who wants a unit cleared today. Junk removal clicks run roughly $4 to $12 in most metros, so a real test costs $600 to $1,000 a month in a small market and $1,500 to $3,000 in a busy one.
Three campaigns with separate budgets is the structure that pays: core hauling terms, single items like hot tub, shed and piano removal, and cleanouts, where the garage, estate and foreclosure jobs live. Bid hardest on cleanouts, because an estate job that closes at $1,800 absorbs a $90 click without flinching.
The mistake nearly every hauler makes is leaving broad match on. Broad match on junk removal buys junk cars, junk food and junk file cleaners, and it drains a small budget in a week. The second mistake is running ads during hours nobody picks up. Two weeks in, working means a negative list built from the real search terms report, calls over 60 seconds counted as conversions, and cost per call between $20 and $70.