Local SEO and Google profile for a junk removal company
For a hauling company the profile is the storefront. Most customers find you in the map pack, judge you on photos and review count, tap call, and never open your website.
Start with categories. Junk removal service as primary, then garbage collection service, debris removal service and dumpster rental service as secondaries only if you truly do them. Fill the services list with the jobs people search by name: garage cleanout, estate cleanout, hot tub removal, mattress disposal, appliance removal, construction debris.
Hours are where the data gets interesting. Across 5,171 listings, 36.8% show no hours at all and only 44.5% list Saturday. Saturday is when a homeowner stands in the garage and decides to deal with it, so if you work Saturdays and do not say so, you are invisible on the busiest decision day of the week. Two weeks in, working means categories fixed, hours corrected, ten new job photos posted and a weekly post running.